Marketing Analytics Program
Tools – SAS /R/SPSS
Duration – 40 hrs
As the practice of marketing shifts from a product-focused to a customer-centric approach, marketing professionals need a deeper-than-ever understanding of customer preferences and needs. With the advent of analytics, marketers are now expected to make data-driven decisions based on quantitative analysis to ensure targeted product and service offerings for different customer segments.
This course aims to teach you on how to use customer-related and marketing data to understand and take better decisions around various aspects starting from customer acquisition, lifetime management and retention for better customer targeting, improved pricing and profitability. A strong blend of advanced analytics along with the marketing function, taught in conjunction with hands-on case studies assures to achieve the desired result.
Learn how predictive analytics can help you understand customer behavior and tailor messaging to improve the customer journey.
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Databyte Academy Instructors
Learn from practitioners, not from trainers.
CEO & Co-Founder of Analytixlabs
Sumeet is a former Business Consultant and worked with prestigious companies like McKinsey & Company, ZS Associates and AbsolutData in the past 7 years. He has worked in more than 10 countries and is an expert in Market Research and Business Analytics. He co-founded AnalytixLabs in 2011, and has taken up the lead role from 2014 onward. He has worked extensively in domains such as Market Research, Brand positioning, Building Go-to-market strategies, Customer Lifecycle Management and Pricing for clients in various sectors like Automotive, Banking, Hi-tech, Pharma and Telecom.
Chief Data Scientist
Chandra has got rich experience in the field of Marketing and Risk Analytics, which he has attained during his meticulous tenure with companies like McKinsey & Company, Genpact and erstwhile Citigroup Services. He has 8+ years of experience and has been working in the domain of Analytics since 2006 after completing his education from IIT-Madras. With his analytical rigour he has effectively helped various Banking & Financial Services, Media and Retail clients with Pre & Post campaign management, Credit risk, Attrition modelling, Cross sell and Up sell programs. He was also recently featured in the top 10 data scientists in India by the Analytics India Magazine.
Ankita has more than 8 years of experience with McKinsey, where she focused on Market Research and Behavioural Analytics working with global clients in domains like Hi-Tech, Telecom, Banking and Retail. Post McKinsey, she joined Fidelity as Snr Specialist, to lead the NPS analytics effort for their various business apart from looking into possible B2C analytics. Ankita is an expert in quantitative marketing research such as conjoint, attitudinal segmentation, pricing and brand equity along with measuring consumer loyalty. She holds an MBA from ISB, Hyderabad.
Corporate Training In 2017
ANALYTICS in this Big Data world is a business priority. It is expanding from enterprise data to BIG DATA. By leveraging Big Data & Analytics, businesses create the potential to better understand, manage, and strategically exploit the complex dynamics of customer behavior. Analytics in Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities.
WHY DATABYTE ACADEMY
Learn from Practitioners, not trainers – Learn analytics skills that will forever transform the way you work
Learn how analytics can have a significant impact on your business decisions by uncovering the powerful insights from your organization’s hidden data.
Up-skill & reskill your current workforce with our high value added, result oriented training programs.