Databyte Academy

Retail Analytics Program

Tools – SAS /R/SPSS
Duration – 40 hrs

The retail business has experienced extraordinary changes in the course of the last couple of decades. From taking care of basic unsurprising requests, to fluctuated and special tastes, retailers now need to filter through and dissect terabytes of information to have the capacity to comprehend clients’ necessities all the more definitely. Today the Retail business also includes the growing E-commerce business which adds to the complexity faced by traditional retailers.

Program Objective
This course will help you with the knowledge of analytics and its application in the retail industry. It will help you understand current and emerging trends in the domain globally. The course will also cover the various analytic techniques that are widely used in retail domain. You will learn:

  1. How to analyze retail store data
  2. How to understand customers better
  3. How to improve marketing effectiveness of various channels
  4. How to create promotions around your target audience
  5. How to analyze sales effectively for better inventory and category management

Pre-requisites
There are no prerequisites for this course. Knowledge of any programming or data analytics exposure would be an advantage.

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Databyte Academy Instructors

Learn from practitioners, not from trainers.

SUMEET BANSAL

CEO & Co-Founder of Analytixlabs

Sumeet is a former Business Consultant and worked with prestigious companies like McKinsey & Company, ZS Associates and AbsolutData in the past 7 years. He has worked in more than 10 countries and is an expert in Market Research and Business Analytics. He co-founded AnalytixLabs in 2011, and has taken up the lead role from 2014 onward. He has worked extensively in domains such as Market Research, Brand positioning, Building Go-to-market strategies, Customer Lifecycle Management and Pricing for clients in various sectors like Automotive, Banking, Hi-tech, Pharma and Telecom.


CHANDRA MOULI

Chief Data Scientist

Chandra has got rich experience in the field of Marketing and Risk Analytics, which he has attained during his meticulous tenure with companies like McKinsey & Company, Genpact and erstwhile Citigroup Services. He has 8+ years of experience and has been working in the domain of Analytics since 2006 after completing his education from IIT-Madras. With his analytical rigour he has effectively helped various Banking & Financial Services, Media and Retail clients with Pre & Post campaign management, Credit risk, Attrition modelling, Cross sell and Up sell programs. He was also recently featured in the top 10 data scientists in India by the Analytics India Magazine.


Ankita Gupta

Principal Consultant

Ankita has more than 8 years of experience with McKinsey, where she focused on Market Research and Behavioural Analytics working with global clients in domains like Hi-Tech, Telecom, Banking and Retail. Post McKinsey, she joined Fidelity as Snr Specialist, to lead the NPS analytics effort for their various business apart from looking into possible B2C analytics. Ankita is an expert in quantitative marketing research such as conjoint, attitudinal segmentation, pricing and brand equity along with measuring consumer loyalty. She holds an MBA from ISB, Hyderabad.

Corporate Training In 2017

 

ANALYTICS in this Big Data world is a business priority. It is expanding from enterprise data to BIG DATA. By leveraging Big Data & Analytics, businesses create the potential to better understand, manage, and strategically exploit the complex dynamics of customer behavior. Analytics in Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities.

WHY DATABYTE ACADEMY

 

Learn from Practitioners, not trainers – Learn analytics skills that will forever transform the way you work


Data & Analytics, A Business Priority

Learn how analytics can have a significant impact on your business decisions by uncovering the powerful insights from your organization’s hidden data.


Customized Training

We work with you in developing a program that attains your training objectives. Training can also be built to include case studies with your data for practical learning.


Talent Development

Up-skill & reskill your current workforce with our high value added, result oriented training programs.

CLIENTS TESTIMONIAL


“The institute has best infrastructure in terms of study material, faculties, classrooms etc. Student will get chance to work on live projects. You will get excellent training in analytic field. The whole training period is just wonderful.”
Data Scientist, IBM


A great introduction course to attend for anyone who plans to expose himself in Big Data. The course covers how problem solving should be conducted from a consultant perspective (analytical approach). The approach used can help an analyst to tackle the main problem and provide a meaningful analysis and solution to the business / organization. Course was conducted by two well-experienced consultants. Information / knowledge / experience shared and extended to participants are highly valuable. – Human Resource, Learning & Development – LAZADA


“I had a wonderful 5-day journey of analytics problem-solving with the team and it has built a solid foundation for me to continue this journey as I progress in my career.” – Manager, OMRON Electronics Sdn Bhd


“The course is very well structured to start off things from scratch and mentors are very helpful at every phase of learning. The Assignments and Case studies are perfect for understanding real time problems. By the time i completed my course i landed a really nice job. Highly recommended if anybody wants to enter into analytics Industry. Special thanks to the trainers –
Business Analyst, E&Y


“I had enrolled myself for the Business Analytics and SAS course. The learning experience was great as the overall curriculum was well structured, industry knowledge and examples provided by the faculty helped in better understanding the topics, response to queries was always prompt. Even after completion of the course, while working on the eCommerce projects, I at times reach out to them with analytical queries and they are helpful in terms of providing a general direction. Overall, a great place to learn and would certainly recommend their courses.”
Manager, Hewlett-Packard Analytics

“I really appreciate the way of their teaching. They have excellent industry knowledge and work background. And at last I would like to thank all staff for supporting me in my career growth.”

Team Leader, Bank of America

We have trained some of the leading companies across industries…

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