Marketing Analytics Program
Tools – SAS /R/SPSS
Duration – 40 hrs
As the practice of marketing shifts from a product-focused to a customer-centric approach, marketing professionals need a deeper-than-ever understanding of customer preferences and needs. With the advent of analytics, marketers are now expected to make data-driven decisions based on quantitative analysis to ensure targeted product and service offerings for different customer segments.
This course aims to teach you on how to use customer-related and marketing data to understand and take better decisions around various aspects starting from customer acquisition, lifetime management and retention for better customer targeting, improved pricing and profitability. A strong blend of advanced analytics along with the marketing function, taught in conjunction with hands-on case studies assures to achieve the desired result.
Learn how predictive analytics can help you understand customer behavior and tailor messaging to improve the customer journey.
Corporate Training In 2019
ANALYTICS in this Big Data world is a business priority. It is expanding from enterprise data to BIG DATA. By leveraging Big Data & Analytics, businesses create the potential to better understand, manage, and strategically exploit the complex dynamics of customer behavior. Analytics in Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities.
WHY DATABYTE ACADEMY?
Learn from Practitioners, not trainers – Learn analytics skills that will forever transform the way you work
Learn how analytics can have a significant impact on your business decisions by uncovering the powerful insights from your organization’s hidden data.
Up-skill & reskill your current workforce with our high value added, result oriented training programs.