Databyte Academy

Marketing Analytics Program

Tools – SAS /R/SPSS
Duration – 40 hrs

As the practice of marketing shifts from a product-focused to a customer-centric approach, marketing professionals need a deeper-than-ever understanding of customer preferences and needs. With the advent of analytics, marketers are now expected to make data-driven decisions based on quantitative analysis to ensure targeted product and service offerings for different customer segments.

This course aims to teach you on how to use customer-related and marketing data to understand and take better decisions around various aspects starting from customer acquisition, lifetime management and retention for better customer targeting, improved pricing and profitability. A strong blend of advanced analytics along with the marketing function, taught in conjunction with hands-on case studies assures to achieve the desired result.

Learn how predictive analytics can help you understand customer behavior and tailor messaging to improve the customer journey.

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Databyte Academy Instructors

Learn from practitioners, not from trainers.

SUMEET BANSAL

CEO & Co-Founder of Analytixlabs

Sumeet is a former Business Consultant and has worked with prestigious companies like McKinsey & Company, ZS Associates and AbsolutData in the past 8 years. He has worked in more than 10 countries across the globe and is an expert in Business and Big Data Analytics.


CHANDRA MOULI

Chief Data Scientist

Chandra Mouli is a former Business Consultant/Data Scientist and has worked with prestigious companies like McKinsey, and Genpact in the past 10 years. He has worked for clients across the globe and is an expert in Business and Big Data Analytics.


Ankita Gupta

Principal Consultant

Ankita is a former Analytics Consultant and has worked with prestigious companies like McKinsey & Company and Fidelity Investments in the past 10 years. She has worked in more than 10 countries across the globe and is an expert in Business and Marketing Analytics.


Sunit Prasad

Data Scientist

Sunit Prasad is a Senior Consultant and has worked on various projects in Analytics from Banking and Insurance domains, Risk Analytics, Social Media Analytics and Software Development in the past 5 years.


Ankur Agarwal

Analytics Consultant

A Consultant, worked with multinational companies like NIIT Tech (India, USA), EXL Inductis & IMS Health in the past 6 years for Fortune 50 clients across different geographies like USA, Italy as an expert in Statistical Business analysis and Data Analytics.


Sunit Prasad

Data Analytics

Manuj is an Analytics Consultant and he has worked with prestigious companies like American Express, Eclerx Services and Infosys. In past 8 years he has worked for clients across the globe and is an expertise in Business and Data Analytics.


Arun Pawar

Data Analytics

Arun Pawar is an Analytics Consultant and he has more than 11 years of corporate experience and worked with prestigious companies like Tech Mahindra, Accenture, British Telecom, Evalueserve and Mercer. He has worked for clients across the globe and is an expertise in Business and Data Analytics.

Corporate Training In 2019

 

ANALYTICS in this Big Data world is a business priority. It is expanding from enterprise data to BIG DATA. By leveraging Big Data & Analytics, businesses create the potential to better understand, manage, and strategically exploit the complex dynamics of customer behavior. Analytics in Big Data World reveals how to tap into the powerful tool of data analytics to create a strategic advantage and identify new business opportunities.

WHY DATABYTE ACADEMY?

 

Learn from Practitioners, not trainers – Learn analytics skills that will forever transform the way you work


Data & Analytics, A Business Priority

Learn how analytics can have a significant impact on your business decisions by uncovering the powerful insights from your organization’s hidden data.


Customized Training

We work with you in developing a program that attains your training objectives. Training can also be built to include case studies with your data for practical learning.


Talent Development

Up-skill & reskill your current workforce with our high value added, result oriented training programs.

CLIENTS TESTIMONIAL


“The institute has best infrastructure in terms of study material, faculties, classrooms etc. Student will get chance to work on live projects. You will get excellent training in analytic field. The whole training period is just wonderful.”
Data Scientist, IBM


A great introduction course to attend for anyone who plans to expose himself in Big Data. The course covers how problem solving should be conducted from a consultant perspective (analytical approach). The approach used can help an analyst to tackle the main problem and provide a meaningful analysis and solution to the business / organization. Course was conducted by two well-experienced consultants. Information / knowledge / experience shared and extended to participants are highly valuable. – Human Resource, Learning & Development – LAZADA


“I had a wonderful 5-day journey of analytics problem-solving with the team and it has built a solid foundation for me to continue this journey as I progress in my career.” – Manager, OMRON Electronics Sdn Bhd


“The course is very well structured to start off things from scratch and mentors are very helpful at every phase of learning. The Assignments and Case studies are perfect for understanding real time problems. By the time i completed my course i landed a really nice job. Highly recommended if anybody wants to enter into analytics Industry. Special thanks to the trainers –
Business Analyst, E&Y


“I had enrolled myself for the Business Analytics and SAS course. The learning experience was great as the overall curriculum was well structured, industry knowledge and examples provided by the faculty helped in better understanding the topics, response to queries was always prompt. Even after completion of the course, while working on the eCommerce projects, I at times reach out to them with analytical queries and they are helpful in terms of providing a general direction. Overall, a great place to learn and would certainly recommend their courses.”
Manager, Hewlett-Packard Analytics

“I really appreciate the way of their teaching. They have excellent industry knowledge and work background. And at last I would like to thank all staff for supporting me in my career growth.”

Team Leader, Bank of America

We have trained some of the leading companies across industries…

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